Marketing is tricky business in this age of social media, blogs, vlogs—who can keep up? When you’re busy trying to run a business, it can be hard to find the time to manage your marketing strategy effectively. Here are a few tips you can implement today to help your Web site rise to the top of the list when potential clients are looking for your services.

1. Review your content. Be sure each of the pages on your Web site is unique. Search engines use percentage of original content in their ranking methods. It seems like a good idea to have your business address and phone number on each page of your site, but that actually decreases your percentage!

2. Add a blog page and get blogging. Adding new content on a regular basis—shoot for weekly—looks good to search engines. It increases the above mentioned percentage, and it allows for number 3 to happen.

3. Increase qualified links to your site. Don’t use a service that creates “hyper-linkage.” Search engines are hip to that game, and they don’t like it. Use your blog to interact with clients—their comments are a really good thing. And when you post really good content, others will link to it via social media sites and it’s those are the links that will get you noticed by the googly eyes. Don’t forget to create your own social media buzz about your latest post. Use Ping.com or a similar service to update all of your social media profiles at once, and soon the whole online world will know you’ve created a new blog post!

Now, go forth and Sensationally Engage your Online audience! (OK, that was bad. Can you come up with a better phrase for the acronym SEO?)

Thank you for finding my Web site. This is the permanent location for my work-related blog. If you would like to read my personal musings or older material you may check it out here.

I hope you’ll stop back occasionally to see what’s happening in my world of freelance writing and marketing.